Travel & Hotel Advertising Case Study: Scaling to 5+ Markets
Challenge:
A leading hotel chain wanted to expand its reach beyond its home market but struggled with juggling media planning, pacing, and daily optimizations across multiple regions
Solution:
- Media Planning & Market Expansion
We built tailored audience segments for each of the five target markets (North America, Europe, APAC, MENA, LATAM). - Daily Pacing & Optimization
Our team implemented a robust daily pacing framework—adjusting bids and budgets each morning to hit performance targets without overspend. - Ad Server & Verification Tags Integrated advertiser ad server tags and third-party verification (IAS, MOAT) to ensure transparency and viewability across all regions.
Results:
| Metric | Before | After | Improvement |
|---|---|---|---|
| Number of Markets | 1 | 5+ | 4 |
| Average CPA (Cost per Acquisition) | $120 | $85 | –29% |
| Viewable Impressions Rate | 62% | 78% | 0.26 |
| Booking Conversion Rate | 1.80% | 2.50% | 0.39 |
By scaling to five markets and implementing daily optimization protocols, our hotel advertising campaign delivered a 39% bump in booking conversions while reducing CPA by nearly 30%.
