E-Commerce Advertising Case Study: Driving Sales with Daily Ops
Challenge:
An online fashion retailer needed a partner to manage high-volume Google Ads, Meta Ads, and programmatic campaigns to drive consistent daily sales without ballooning ad spend.
Solution:
- Full-Cycle Campaign Operations
We acted as an extension of their team, handling media planning, tag implementation (Google Ads tags, Meta Pixel), campaign launches, and ongoing optimizations. - Cross-Channel Reporting
Built custom dashboards pulling data from Google Ads, Facebook Ads Manager, and DSPs—so the client saw unified ROI metrics in real time.
- A/B Testing & Creative Iteration
Ran weekly A/B tests on ad copy and creatives, pivoting quickly to the top performers.
Results:
| Metric | Before | After | Improvement |
|---|---|---|---|
| Daily Sales Volume | 120 orders | 180 orders | 0.5 |
| ROAS (Return on Ad Spend) | 3.2× | 4.5× | 0.41 |
| Cost per Purchase | $32 | $22 | –31% |
| Time to Launch New Campaign | 5 days | 48 hours | –80% |
By streamlining day-to-day ecommerce operations, we boosted daily sales by 50% and achieved a 4.5× ROAS—all while cutting campaign setup time by 80%.