We take only 20 people for Batch | Next Enrollment Sep 15th
Learn Programmatic Advertising + DV360
Your trust matters – attend 5 days free, decide later
Attend the first 5 days of our course for free. Pay only on Day 6 if you feel confident in the mentor and modules
- 60 Days
- Live Classes
- 45 Classes
- By Industry Experts
- Certifications
- Access to Community
$1490
$899
40% OFF
Who is this course for?
A combined program that covers programmatic fundamentals and deep DV360 platform mastery. Ideal for people who need both strategic theory and hands on execution.
Senior paid search or paid social manager
Wants to step up to a leader role managing multi channel paid teams and programmatic budgets with technical understanding.
Ad operations and tech lead
Become the person who can both design tracking architecture and run large scale DV360 campaigns reliably.
Agency owner or senior account lead
Wants to deliver strategy and execution under one roof. Learn to pitch, scope and deliver programmatic campaigns with DV360 operational control.
Head of performance or marketing manager
Needs the ability to set strategy, oversee DV360 execution and interpret measurement to lead a paid media team.
Small business or E-commerce founder
Wants to evaluate programmatic opportunities, brief agencies and run targeted DV360 campaigns that scale sales and lifetime value.
Upskill to Earn Your Promotion
Looking for a fast, practical route to move into senior roles by combining strategy, measurement and platform mastery.
What you'll Learn
A combined end to end program that pairs strategy with platform execution so you can plan, buy, measure and optimize programmatic campaigns in DV360.
1. Programmatic Ecosystem and Evolution
Build a strong foundation of how programmatic emerged, evolved, and why it dominates digital buying today.
Evolution from direct IOs to RTB, header bidding, and automation
How programmatic fits into modern marketing and cross-channel strategy
Key advantages: scale, efficiency, targeting, and measurability
2. Auctions, Real Time Bidding and Measurement Basics
Understand how ads are bought in real time and how performance is measured.
Auction mechanics, bidding models (CPM, CPC, CPA) and pacing logic
Role of frequency, reach, and delivery optimization
Choosing KPIs and attribution models for programmatic campaigns
3. Players, Tools and Vendor Roles
Learn who the major players are and how tools interact in the programmatic supply chain.
Buy side: DSPs, DMPs, ad servers, verification partners
Sell side: SSPs, ad exchanges, publishers and data providers
How to evaluate vendors and ensure transparency
4. DV360 Platform Overview and Account Setup
Step inside DV360 and set up accounts for clean campaign execution.
DV360 modules, navigation and workflow essentials
Partner, advertiser and account-level settings for scalability
Brand safety, verification and supply controls
5. Campaign Creation in DV360 (with Programmatic Strategy)
Build and launch campaigns while applying programmatic fundamentals in real workflows.
Insertion orders, line item setup and pacing options
Mapping campaign goals to bidding strategies and formats
Troubleshooting campaign setup and ensuring delivery
6. Different Types of Creatives
Learn creative formats and how to use them effectively within DV360 campaigns.
Display, video, native and dynamic creative specs and best practices
Creative ingestion process and QA checks in DV360
Matching creative types to funnel stages and campaign objectives
7. Audience Activation and Targeting Strategies in DV360
Design and activate audiences to reach the right users at the right time.
Audience types: first-party, third-party, custom intent and CRM match
Importing, sequencing, and activating audiences inside DV360
Optimization levers for audience segments to reduce CPA
8. Inventory Types and Marketplace Deals in DV360
Understand inventory sources conceptually, then buy them directly inside DV360.
Open exchange, PMP, preferred deals and programmatic guaranteed explained
Setting up and managing deals in DV360 Marketplace
Evaluating publishers and placements for brand safety and performance
9. Floodlight Tracking and Conversion Measurement
Measure what matters by setting up proper tracking and attribution inside DV360.
Floodlight tag setup: event vs. transaction and custom variables
Server-side vs client-side implementation and troubleshooting
Validating conversions and ensuring accurate reporting
10. Reporting, Optimization and Client-Ready Deliverables
Turn campaign data into insights, optimizations, and presentations that win trust.
DV360 reporting templates, dashboards and pivot analysis
Optimization tactics: bid strategies, frequency caps, creative testing
Creating client-facing deliverables and strategic performance narratives
Hear From Our Successful Learners
About Us
FAQs
Do I need prior programmatic understanding to join?
No. This combined bootcamp starts from the fundamentals of programmatic advertising and then moves into DV360 hands-on.
How is this course different from the DV360-only Bootcamp?
The DV360-only Bootcamp assumes you already know programmatic basics. This combined program covers both fundamentals and DV360 execution.
Who is this course best suited for?
This program is designed for paid search specialists, social media advertisers, agency owners, marketing managers, and anyone who wants to upskill into programmatic advertising with DV360.
Do I get practical access to DV360 during the course?
Yes. We provide guided walkthroughs, case studies, and exercises so you understand how campaigns are built, optimized, and reported inside DV360.
What certification will I receive?
You’ll receive a completion certificate from Vihagamedia Academy, plus guidance to attempt official Google DV360 certifications if you wish.
How long is the course?
The full program runs for 60 days and includes 45 live classes delivered across that period
Are the first five days part of the course or separate trial classes?
The first five live sessions are part of the core course and offered free. After those five sessions you can decide whether to pay and continue from Day 6.
What happens if I choose not to pay after Day 5?
If you do not pay after the free preview, access to the remaining paid classes and course materials will be revoked. You will retain any recordings and materials from the free five days for review.
How many paid classes will I attend if I continue?
If you continue after Day 5 you will attend the remaining 25 live classes, completing the 30 live sessions in the program.
Will class recordings be shared?
Yes. We share the recording after each live class. We recommend watching the previous recording before joining the next live session to stay up to speed.
Do you help with DV360 certifications?
Yes. By the end of the program we will prepare you for programmatic fundamentals and Dv360 certification exams and guide you through the certification process.
What post course support is available?
We provide one year of support after the course to help you with questions and to clarify any topics you need help with.
What is the refund policy?
If you pay to continue and find the course unsuitable, request a full refund by the end of Day 8 of the program. No refunds will be offered after Day 8.