We take only 20 people for Batch | Next Enrollment Sep 15th
Learn Programmatic Advertising
Your trust matters – attend 3 days free, decide later
Attend the first 3 days of our Programmatic Advertising course for free. Pay only on Day 4 if you feel confident in the mentor and modules
- 30 Days
- Live Classes
- 20 Classes
- By Industry Experts
- Certifications
- Access to Community
$745
$499
33% OFF
Who is this course for?
An entry to intermediate level course that teaches how programmatic buying works across inventory, formats and measurement. Ideal for marketers who know paid basics and want to think beyond channel level buying.
Senior and C level executives
Move from channel level tactics to enterprise media strategy. Learn inventory types, attribution frameworks and how programmatic complements search so you can set budgets, evaluate partners and lead cross channel teams.
Search and paid social specialists
Move from channel focused execution to cross channel strategy. Learn inventory types, audience sequencing, attribution frameworks and programmatic tactics that help you scale reach, improve efficiency and align search and social campaigns.
Performance or growth manager
Responsible for ROI across channels. Learn bidding logic, audience modelling and measurement frameworks to improve cross channel efficiency.
Agency owner or account lead
Needs to confidently pitch programmatic services and evaluate partner proposals. Gain the vocabulary and frameworks to scope and price programmatic work.
Marketing or product manager
Wants to understand how programmatic fits into the marketing mix and how to measure media impact on business outcomes.
Experienced operator wanting strategic context
Already run paid campaigns and wants to learn the buying models, deal types, and inventory quality trade offs before using a DSP.
What you'll Learn
An applied foundation in how programmatic buying works, who the players are, how inventory and deals are structured, and how to measure and govern campaigns.
1. Programmatic ecosystem and evolution
Understand the origins and business rationale behind programmatic so you can speak the language and design strategy.
- How programmatic evolved from direct buys to real time bidding and header bidding.
- When to use programmatic versus direct or guaranteed buys.
- Key business outcomes programmatic is designed to deliver.
2. How programmatic buying works
Learn the auction mechanics, bid flow and basic tech stack so you can choose tactics that match objectives.
- Real time bidding flow, auction types and bid logic.
- The role of data, frequency and pacing in delivery.
- How bidding strategies impact cost, reach and scale.
3. Players, tools and vendor roles
Know who does what so you can evaluate partners and read buy side and sell side proposals.
- Roles of DSPs, SSPs, ad exchanges, DMPs and verification partners.
- When to use managed services, platforms or self service.
- How to assess vendor trust, transparency and reporting.
4. Inventory types and deal structures
Identify the right inventory and deals for quality reach and performance.
- Open exchange, private marketplace, preferred deals and programmatic guaranteed.
- Trade offs between reach, viewability and cost.
- Format considerations for display, video and CTV inventory.
5. Targeting and audience strategy
Build audience plans that move users through the funnel efficiently.
- Audience signals: third party, first party, custom intent and CRM match.
- Sequencing, lookalikes and retargeting best practices.
- Measurement friendly audience design to reduce wasted spend.
6. Measurement, tags and privacy aware tracking
Set up reliable measurement and adapt to evolving privacy rules.
- Pixel and Floodlight basics, server side options and common implementation traps.
- Attribution models and KPI selection for programmatic.
- Consent, data governance and privacy conscious measurement patterns.
Hear From Our Successful Learners
About Us
FAQs
Do I need prior programmatic experience to join?
No. The bootcamp is designed for professionals with a background in paid media (search, social, display) who want to understand programmatic at a strategic level.
Is this course suitable for senior leaders and agency owners?
Yes. While hands-on examples are included, the focus is on strategy, measurement, and decision-making frameworks that help leaders evaluate partners, brief teams, and guide programmatic investments.
How long is the course?
The full program runs for 30 days and includes 20 live classes delivered across that period
Are the first 3 days part of the course or separate trial classes?
The first 3 live sessions are part of the core course and offered free. After those 3 sessions you can decide whether to pay and continue from Day 4.
What happens if I choose not to pay after Day 4?
If you do not pay after the free preview, access to the remaining paid classes and course materials will be revoked. You will retain any recordings and materials from the free 3 days for review.
How many paid classes will I attend if I continue?
If you continue after Day 3 you will attend the remaining 17 live classes, completing the 20 live sessions in the program.
Will class recordings be shared?
Yes. We share the recording after each live class. We recommend watching the previous recording before joining the next live session to stay up to speed.
Do you help with Programmatic Fundamentals certifications?
Yes. By the end of the program we will prepare you for Programmatic Fundamentals certification exams and guide you through the certification process.
What post course support is available?
We provide one year of support after the course to help you with questions and to clarify any topics you need help with.
What is the refund policy?
If you pay to continue and find the course unsuitable, request a full refund by the end of Day 6 of the program. No refunds will be offered after Day 6.